The NAVY 111 Chair by Emeco & Coca-Cola

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A collaboration between two legendary companies and their dedication to the environment, The new NAVY 111 Chair is the latest production by Pennsylvania based Emeco in cooperation with Coca-Cola (yes THE Coca-Cola).

Scheduled to be released during this years Milan Salone de Mobile, the chair consists of approximately 111 post consumer Coca-Cola bottles (hence the name). This makes up about 60% of the chairs volume while the remaining 40% is a secret formula developed by chemical company BASF.

Pre-order your own EMECO NAVY 111 CHAIRS at*

*(availability and lead times to be determined)

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Emeco Navy destruction videos

W+K London have been working with Emeco and some of their online marketing. A while back they made videos of some unorthodox test methods on the Emeco Navy chair, the indestructible and lightweight aluminum chair.

Originally designed for the US Navy, their product is truly remarkable. The materials strength and lightness speaks of its industrial nature.

Not sure if these tests are applicable to real life in any way but you won’t be seeing these chairs in a dumpster any time soon.

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