111 Navy | Recycle Happiness

The Coca-Cola Company and Emeco have combined their most iconic products, the Coca-Cola contour bottle package and the famous Navy Chair, to create a new chair made from at least 111 recycled plastic bottles. The aptly named “111 Navy Chair” debuted earlier this year at the 2010 Salone Internazionale del Mobile in Milan, the top furniture trade show in the world.

“The 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design,” said Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “This latest addition to our line of rPET licensed merchandise underscores the fact that Coca-Cola bottles are valuable recyclables. It is another step in our vision to recover and reuse all of our bottles and cans.”

Nancy and Niels are in London and have spotted the 111 Navy. Pictured to the left is a London retailer’s display, below is at the Serpentine Gallery Pavilion designed by Jean Nouvel.

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The NAVY 111 Chair by Emeco & Coca-Cola

Official Site

A collaboration between two legendary companies and their dedication to the environment, The new NAVY 111 Chair is the latest production by Pennsylvania based Emeco in cooperation with Coca-Cola (yes THE Coca-Cola).

Scheduled to be released during this years Milan Salone de Mobile, the chair consists of approximately 111 post consumer Coca-Cola bottles (hence the name). This makes up about 60% of the chairs volume while the remaining 40% is a secret formula developed by chemical company BASF.

Pre-order your own EMECO NAVY 111 CHAIRS at www.informshop.com*

*(availability and lead times to be determined)

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Designer Focus | Philippe Starck

Wild man, free spirit, just plain crazy, call him what you will, we think he’s genius!

All of his designs are consistent in their eccentricities, you may chuckle when seeing them for the first time but you will always walk away with a little more respect for Mr. Starck. Often copied, never duplicated, Starck pieces speak volumes of the designer’s lust for life and devout passion for aesthetics and function.

Starck was born in Paris on January 18, 1949. He studied at École Nissim de Camondo and opened his first design firm, specializing in inflatable products, in 1968. Starck’s vast repertoire includes commercial and residential interiors, watches, toothbrushes, electronic devices, lighting, and furniture, to name a few.


Here’s is a small selection of what we retail in way of Philippe Starck designs. Click to view our current selection of Starck products on our online showroom, informshop.com.

Starck products on informshop.com

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Emeco Navy destruction videos


W+K London have been working with Emeco and some of their online marketing. A while back they made videos of some unorthodox test methods on the Emeco Navy chair, the indestructible and lightweight aluminum chair.

Originally designed for the US Navy, their product is truly remarkable. The materials strength and lightness speaks of its industrial nature.

Not sure if these tests are applicable to real life in any way but you won’t be seeing these chairs in a dumpster any time soon.

Visit W+K London to see their work at http://www.wklondon.com/

Purchase Emeco products online at www.informshop.com

Lancaster by Michael Young and Emeco


The Lancaster chair and table by Michael Young is the latest wood/aluminum fusion by Emeco. Last year they introduced a solid wooden seat for their chairs as a change of options.

This interesting project was completed with Emeco’s partners, a nearby Amish wood factory in Lancaster, PA (hence the name). The hand crafted sculptural wood legs join cleanly to the aluminum seat and back.

More photos and words by the designer via Dezeen

Visit www.emeco.net

The DIRTY APRON cooking school


With the work of Paul Sjaarda and the Contract sales of Inform Interiors we get to hear about exciting projects some time before they open. Recently we were able to provide the seating for the new cooking class room at The Dirty Apron Cooking School located south of Inform at 540 Beatty St (map).

A wide selection of classes are available from French cuisine to dessert and even knife skills. The Dirty Apron offers a hands on cooking experience with top class chefs in which the clients produce the the delicious meals they eat at the end of the evening. Satisfying and educational visit their site to see which class is right for you.


540 Beatty St.
Crosstown – Vancouver, BC
P: 604-879-8588
E: info@dirtyapron.com

Contract Inquiries – Contact Paul Sjaarda here

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