Ron Arad – No Discipline at the MoMA NY


An amazing exhibit at the MoMA ended recently, Ron Arad – No Discipline.

Many one off and some production pieces were on display, all laid out on a large twisting grid designed by the man himself.

Images don’t do justice to the beauty of his pieces. The metal work when seen at the scale it is done is breathtaking and each object begs to be touched (but they were watching me). Each piece was ingenious and expertly crafted, all showcased the brilliant rule breaking designs of Ron Arad.

Ron Arad Associates

Negative and positive Easy Chairs, the left chair has spheres excavated out of the body while the right is the reverse with the chair built of spheres cut at the intersection of the chairs shape

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B&B Italia & MOOOI Soho Showroom 2009

METROPOLITAN Armchair by Jeffrey Bernett – REEL Table by Atelier OI – TUFTY TIME Sectional by Patricia Urquiola

The B&B Italia and Moooi showroom in Soho was a great two level space. It was exactly the kind of styling that I love to see from them. Very subtle with hints of color, they show modern contemporary lines in a very inviting and sophisticated way.

B&B Italia and MOOOI – Soho
138 Greene St.
New York, NY
P: (212) 966-3514
map here

We show a lot of B&B Italia and Maxalto in our showroom but it is always great to see the other combinations that you can do with the product.

My personal favorites were the outdoor REEL coffee and side table wrapped in thick polyurethane rope, and as with the Milan showroom the large Purple Harry Ottoman.


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POLTRONA FRAU – New York 2009

Above CASSIOPEIA Sectional by Lievore – Altherr – Molina

141 Wooster St.
New York, NY

The updates were a little light last week due to a lot of changes going on in our showrooms (which means new products so come on in for a visit).

As promised I will continue to upload my photo’s from New York so everyone can enjoy the different ways that all the lines we represent are shown in their stores.

The Poltrona Frau showroom is located on Wooster St. near a lot of other brands (most within the Charme Group). A beautiful two level space showcasing the latest products and their contract products as well. The showroom was mainly done in subtle creams and browns with lots of accenting pieces.

The representations of color in their showroom, really shows how classic furniture models can be updated to work with any space.

If you would like to see more of their products visit us in store. Remember almost all of our products are available in different sizes, compositions, and materials.

*Stay tuned for more images from New York and next week a special posting on RON ARAD and MOROSO.


ELEONORA in Purple Mohair from the POLTRONA FRAU Archives (with a mini blue Vanity Fair)

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CASSINA Showroom – Sept 2009 New York Visit – More to come

Above Tre Pezzi Armchair and Cicognino Side Table by Franco Albini

I took a brief trip to New York last week and took photo’s of the showrooms of some of our lines. Here are some photo of the Cassina showroom in Soho.

Everybody had the latest pieces to show in some beautiful spaces.

Stay tuned for:

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