Newly designed site

Flexform has done a much needed update to their website and has incorporated some interesting new features. Their product line has always been one of our best sellers and we have always relied on their complete and informative catalogues to communicate this to our clients.

Along with an entirely new graphical layout, a strong distinction has been made between the brands Standard and MOOD collections.

The traditional navigation is fluid and simple to use, with an emphasis on the lines beautiful product photography.

Unfortunately they seemed to have forgotten to add all the technical specifications.

All our clients are invited to use our for all their specifying needs (click to view)

What really caught my eye on this new site is the new ‘Experience Navigation‘ system that they have developed.

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The Flexform Groundpiece


This should have been posted ages ago as the Flexform Groundpiece sofa system is one of our best selling pieces for good reason.

Designed by Antonio Citterio and released in 2001, the Groundpiece sofa is a very versatile contemporary seating systems that allows you to build a grid based sofa as big or as small as your require.

The first and most obvious reason behind its success is of course its simplistic beauty. Many would consider a minimal design like this to be easy to accomplish but getting the right proportions is often the foundation for a good design.

The generous cushions keep it from looking too blocky and people who are interested in switching to a more minimal interior style often find the Flexform pieces to be a good compromise.

The options allow you to make a straight or sectional sofa with great proportions. This also means that you can add to the sofa at a later point for increased seating.

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IDS West Final Day – Don’t Miss Out


There have been some great talks the past few days and a few more lined up for today. Head down to the Vancouver Convention Center for a gathering of the cities best design companies.

Open until 5pm we hope to see some of you there.

If you miss out visit our showrooms in Gastown Monday – Saturday.
50 and 97 Water St.

Vannessa has been keeping busy showing everyone the ins and outs of the Bulthaup B2 Cabinet

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IDS West Setup to an Amazing Opening


For the last two days the crew worked hard to get our store away from store ready for IDS West. 125 floor panels and 27 wall panels make up a modular showroom of some of our top lines. Lots of great exhibitors from all around Vancouver are here showcasing their goods and Inform was happy to bring some of our favorite pieces.

Come visit our booth 706 and see all that we have to offer.

The opening night was a great hit with a huge turn out and some stimulating conversations. Niels and Nancy presented their Pecha Kucha topics on Machines and Cars but unfortunately we weren’t able to capture the whole moment for you all. Maybe next time.

A big thanks to Jason Heard and all the staff of IDS West for putting together a great opportunity for all of us.

And a huge round of applause for all the Inform and Bensen staff that shuttled, lifted, drilled, swept, scrubbed, and polished our great exhibit.


More images on the jump and more coverage to continue from IDS West 2009.

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