The Coca-Cola Company and Emeco have combined their most iconic products, the Coca-Cola contour bottle package and the famous Navy Chair, to create a new chair made from at least 111 recycled plastic bottles. The aptly named “111 Navy Chair” debuted earlier this year at the 2010 Salone Internazionale del Mobile in Milan, the top furniture trade show in the world.
“The 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design,” said Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “This latest addition to our line of rPET licensed merchandise underscores the fact that Coca-Cola bottles are valuable recyclables. It is another step in our vision to recover and reuse all of our bottles and cans.”
Nancy and Niels are in London and have spotted the 111 Navy. Pictured to the left is a London retailer’s display, below is at the Serpentine Gallery Pavilion designed by Jean Nouvel.