New In Store – 40th Anniversary of the B&B Italia UP Series


Designed in 1969 by artist/architect Gaetano Pesce, the UP Series was developed by C&B Italia (now B&B Italia) to take full advantage of the companies advanced manufacturing technologies.

This was not the first collaboration between the designer and furniture maker, but it was the greatest success with the UP5 and 6 (Woman and Child) instantly claiming its status as an icon. The ability of C&B Italia to transform Pesce’ ideas into such a beautiful product lead to the creation of the rest of the series. A unique collection with a distinct and quirky personality.

One memorable feature of the original UP Series was because of the foam construction they were able to vacuum pack and compress the products by about 90% to ship them flat. Only once the item was opened and came in contact with the air around it did the chair expand to its full form. Due to advances in materials the current versions ship as they are.

Come in to our 97 Water St. location and see the new Silver UP5/6.



In 2000 the UP Series was revamped with the introduction of a striped fabric.


“I was telling a personal story about my notion of women: despite themselves, women have always been prisoners of their own making. Along these lines, I liked the idea of giving this armchair a feminine shape with a ball and chain, the traditional image of the prisoner.”
– Gaetano Pesce


More products designed by Gaetano Pesce Below


Left: Silicon vases by FISH DESIGN – Right: Feltri Armchairs by CASSINA


Nubola Sofa by MERITALIA