Join us on November 27th from 11am until 5pm to witness Tom Dixon’s new Etch lamp and Etch candle holder in production.
Flash Factories in Milan and Hong Kong
What would normally be a static furniture showroom window is transformed into a Flash Factory where the processes of industrial production are brought directly to the customer. A limited number of exclusive products are made and sold on site. Etch is a digitally manufactured collection that includes a light and candle-holder in brass. Everything is sold on a first come first serve basis. Visitors can purchase a version that has been fully assembled at the factory window, or a flat-packed version to complete at home. The Flash Factory demonstrates Future Industry and the new found power of the designer, able to service world markets with the latest products in greatly reduced time scales.
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Ludwig Mies van der Rohe was born on March 27th, 1886, as Ludwig Michael Mies, in Aachen, Germany. Classically trained as a stonemason, at 19 he moved to Berlin where he worked for Bruno Paul, an art nouveau architect and industrial designer.
Mies’ professional focus was to define new architectural and design styles that reflected a more modern and industrialized time. Along with Walter Gropius and Le Corbusier, Mies is widely regarded as one of the pioneering masters of Modern architecture. His infamous quotes “Less is more” and “God is in the details” ring true to his architectural projects as well as his furniture and interior designs. He promoted purity in his minimalist style which was often referred to as “skin and bones” architecture by Mies himself.
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