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In 2006 Piure was founded by Simone Spang and Ludger Köhler in Munich. Ludger Köhler brought his profound branch experience as a longtime managing director of system furniture into the company as well as his knowledge in Economics as a business graduate - Simone Spang the extensive competencies of graphic design and brand expertise as a Creative Director. Piure is a German collection and stands for quality and longevity combined with finesse, refinement and subtle simplicity.